How to Have Your Job Posting “Rise Above the Noise”

Author Byline: Thomas Torresson
Author Website: http://www.postbetter.com

When an employer posts a position, there are two main issues that the posting needs to address. The first problem is that you want to have job seekers read / review the listing. The second, equally important issue is that you want the right candidates to apply for the position. Again – “right” being qualified applicants that fit your criteria and will be a good fit for your company.

How to get job seeker traffic to your posting:

There are many tools that can/should be used to drive candidates to your posting.

For starters, you need to ensure that you are posting on the right job board in the correct job category. The first thing the job seeker sees is the job title. Make it descriptive. “Software Engineer” is good. “Software Engineer to write SQL code for new web site” is better. Again – almost anything that is unique is going to help drive traffic to the posting.

Make sure you utilize the particular site’s capabilities to the fullest. If you have the ability to refresh the posting date without getting charged, do so every few days to keep it fresh and at the top of all search results.

Once you get people to the posting, use everything and everything at your disposal to ensure you are branded as an Employer of Choice. Use html, graphics, images, links, different fonts / colors.

In terms of making sure the right folks are applying? The more concise and aesthetically pleasing a job description is to read, the more likely a job seeker will actually read it. If there is a deal-breaking qualification you require, bold it. Make it stand out. Remember that you can edit the posting to tweak the type of folks you are getting. You can start out by saying “Requires BA/BS in Computer Science with 5+ years SQL programming experience”. If that doesn’t get you the right people, try bolding “Requires BA/BS in Computer Science with 5+ years SQL programming experience”. As a last resort, go with “Requires BA/BS in Computer Science. Candidates without 5+ years SQL programming experience NEED NOT APPLY!”

Author: Thomas Torresson
Author Website: http://www.postbetter.com

The key is to NOT post it and forget it.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching entry-level jobs and other career opportunities.