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Monday, October 11, 2010

You do what for a living?

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Some of you out there have nice, easily explainable jobs like "professor" or "salesman" or "consultant". Others of you have job titles that people either totally don't grasp or think are kind of odd. As a resume writer, I fall into the second category, with reactions to my vocation ranging from, "Wait, is that a euphemism for your being unemployed?" to "Why would anyone ever pay someone to ...

7 Strategies for Overcoming the Resume Black Hole

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We hear from job seekers every day who are sending out hundreds of resumes and job applications never to be heard from again. It's hard to tell if it's the resume that's at fault or the company that's not hiring, already hired, or just sitting in a stack of 500 others never to be found. So I've compiled a list of seven ways to overcome the resume black hole that so many resumes seem to go in ...

An important question to ask your friends today – it could get you a job!

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I write often about the need to surround yourself with positive, supportive people during a stressful period of job transition. Connecting with family and friends regularly lifts your spirits and reminds your network to keep an eye out for you. It can also provide you with important insider information about the job market in your local community. I recently had lunch with a friend whose ...

If You’re A Great Fit for the Job, Say So – In Your Cover Letter

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I write about this topic often, but it truly blows my mind to see how many job seekers indiscriminately apply for a dozen jobs a day, regardless of whether they actually meet the qualifications or have appropriate experience. This ineffective job search behavior creates a vicious cycle for all of us. Recruiters are bombarded by resumes, so they spend little time reviewing each one—while job ...

Which Cola Does Your Resume Brand You As?

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As top Cola brands fought to capture and sustain market share in an over-saturated soft drinks market, some very valuable marketing and branding lessons surfaced. What we learned from the "Cola Wars" was that the fittest brand did not always thrive. On the contrary, ultimate success was the result of a shrewd branding strategy, one that truly differentiated the product from the crowd of "me too" ...

Is There Still a Market For What You Do?

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Most people know that certain sectors of the economy have been hit harder than others, like real estate, construction, and banking. If you've spent the last decade or two working in those industries, what are you supposed to do now? As you begin your job search and sit down to write your resume, you should ask yourself an important question: "Do any companies pay people to do what I ...
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